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1991-10-29
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W H A T I S T H E A S P ?
------------------------------------
_______
____|__ | (R)
--| | |-------------------
| ____|__ | Association of
| | |_| Shareware
|__| o | Professionals
-----| | |---------------------
|___|___| MEMBER
The Shareware Concept:
~~~~~~~~~~~~~~~~~~~~~~
Most money back guarantees work like this: You pay for the
product and then have some period of time to try it out and see
whether or not you like it. If you don't like it or find that it
doesn't do what you need, you return it (undamaged) and at some
point - which might take months - you get your money back. Some
software companies won't even let you try their product! In
order to qualify for a refund, the diskette envelope must have an
unbroken seal. With these "licensing" agreements, you only
qualify for your money back if you haven't tried the product.
How absurd!
Shareware is very different. With shareware you get to use it
for a limited time, without spending a penny. You are able to
use the software on your own system(s), in your own special work
environment, with no sales people looking over your shoulder. If
you decide not to continue using it, you throw it away and forget
all about it. No paperwork, phone calls, or correspondence to
waste your valuable time. If you do continue using it, then -
and only then - do you pay for it.
Shareware is a distribution method, NOT a type of software.
Shareware is produced by accomplished programmers, just like
retail software. There is good and bad shareware, just as there
is good and bad retail software. The primary difference between
shareware and retail software is that with shareware you know if
it's good or bad BEFORE you pay for it.
As a software user, you benefit because you get to use the
software to determine whether it meets your needs before you pay
for it, and authors benefit because they are able to get their
products into your hands without the hundreds of thousands of
dollars in expenses it takes to launch a traditional retail
software product. There are many programs on the market today
which would never have become available without the shareware
marketing method.
The shareware system and the continued availability of quality
shareware products depend on your willingness to register and pay
for the shareware you use. It's the registration fees you pay
which allow us to support and continue to develop our products.
Please show your support for shareware by registering those
programs you actually use and by passing them on to others.
-
Shareware is kept alive by YOUR support!
The Virus Problem:
~~~~~~~~~~~~~~~~~~
We've all heard the horror stories about computer viruses.
Unfortunately, we have also heard lots of conflicting statistics
and opinions. When it comes to the virus problem there is a lot
of confusion among users and even developers.
The sad truth is that some unscrupulous publishers of anti-virus
products are using half-truths, overdramatizations, and outright
fabrication to promote sales of their products. They delight in
manipulating statistics to support their marketing efforts.
While not illegal, these snake-oil tactics are certainly not
ethical.
To make matters worse, the media has frequently promoted the
misinformation promulgated by these unscrupulous individuals
rather than the straight facts. While the misinformation may be
more interesting than the actual facts, the media is not doing
the computer industry any favors by spreading inaccurate
information. To be fair, many newspapers, magazines, and news
networks are beginning to realize which "virus experts" are
reliable and which "experts" say whatever is in their own best
interest.
One of the most interesting myths that has been promulgated by
these snake-oil salesmen is that BBSs (Bulletin Board Systems)
and shareware programs are a major source of virus infections.
Some corporations are now afraid of shareware and BBS activity
because of this misinformation.
In the October 11, 1988 issue of PC Magazine, publisher Bill
Machrone's editorial was entitled "Shareware or Scareware?". In
his article, Bill Machrone points out "The truth is that all
major viruses to date were transmitted by commercial [retail]
packages and private mail systems." That sounds a little
different than the claims being made by less knowledgeable
journalists.
Let's consider for a moment, the distribution differences between
retail software and shareware software. Company XYZ releases a
new version of its retail software product. At the same time
company XYZ ships tens of thousands of copies to its retail
distribution channels, it also ships 30,000 updates to loyal
users. Most of those loyal users will receive the update within
a few days of each other. This can be a big problem if the
update happened to be infected with a virus.
"Not likely", you say? It has already happened! Several times!
There have been seventeen (17) major incidents of virus and
trojan horse problems in retail software. Some of these
incidents affected tens of thousands of users.
What about shareware? To date there has been one case of a
shareware author shipping an infected product. The virus was
detected by the disk vendors and the problem was corrected
immediately. No users were infected.
-
"But it makes sense that programs which are passed around have a
greater chance of virus infections, doesn't it?" Think about it.
Who has the most to lose if viruses were spread by BBSs and
shareware programs? The BBS operators, shareware disk vendors
and the shareware authors, of course. Because of this, reputable
BBS operators, disk vendors and shareware authors are very
careful with the programs they handle.
Think about it. Hundreds (even thousands) of BBS operators and
disk vendors are carefully examining the programs they receive
and distribute. Their business depends on it. This means that
any given shareware program can go through hundreds (even
thousands) of checkpoints where the program is carefully
examined. If a problem is found, word spreads incredibly fast.
News travels "on the wires" even faster than the proverbial small
town gossip. Programs have disappeared almost overnight as a
result of this highly efficient communication network.
If a shareware program has been around for a few months, it has
been checked for virii and trojan horses many more times than any
retail software could hope to be checked. Retail distributors
don't check the disks they sell. Even if the publisher checks
their masters for virii (few do), this is still far less than the
scrutiny to which shareware programs are subjected.
There's something else to consider. Most retail distributors
have a return policy. What do they do with packages that are
returned? They shrink-wrap them and resell them, of course. How
can you be sure that you are the first person to purchase the
package you just bought at your friendly neighborhood computer
store? You can't. On the other hand, most shareware authors
erase, reformat, and reduplicate the disks that are returned to
them. Which do you think is safer?
Bill Machrone's article in PC Magazine goes on to say "It's time
to recognize that there's nothing to fear in shareware. As a
distribution medium, it saves you money and helps you try out new
genres of software with minimum risk."
Does this mean that we should all start buying shareware instead
of retail software? Not at all (although few shareware authors
would object). Let's face it, more data has been lost to power
failures and spilled cups of coffee than all virii, trojan
horses, and worms combined! An even bigger threat is plain old
human error, a mistake, a wrong key press, turning off the power
while files are open, and so forth. Accurate information and
common sense (regular backups) are the best defenses against lost
data.
Sure, the virus problem is real. Virii exist. But shunning
shareware is not the answer. Shareware and BBSs are, quite
simply, NOT a major source of virus infections. Some
corporations have even banned shareware entirely because of fear
of infections. This is not only unreasonable, it is also
expensive. Think how much they could save in software costs if
they would only try software before they buy it!
Is there anything you can do to help protect yourself from virus
infections? Absolutely! Fortunately, the best preventive
measures are also the least expensive!
-
If you need informative, accurate and practical information,
please read the treatise on "Computer Virus Myths" written by Rob
Rosenberger and Ross M. Greenberg. This treatise is available as
a text file on many BBSs and online services. It not only gives
you the facts, it also provides the best overall strategy for
protecting your computer system.
Don't let fear stop you from saving money on software. Don't let
fear prevent you from trying some of the best software available.
Shareware is an important market for software. Take advantage of
it. You'll be glad you did!
The Association of Shareware Professionals (ASP):
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In the early days of shareware there were no real standards.
Independent authors had no efficient way to learn from each other
or to work together to improve the overall image of shareware.
There was no system in place to ensure that users were treated
fairly and professionally. There was no way for users to find an
address for an author who had moved. In short, the shareware
community was disorganized and each author did things the way he
or she thought was best. It was clear that if shareware was ever
to become a viable and respected marketing alternative, there had
to be some standardization. There had to be some guidelines to
best serve the users.
In 1987 a handful of shareware authors founded the Association of
Shareware Professionals (ASP). In forming this industry
association, these shareware authors had several primary goals in
mind, including:
o To inform users about shareware programs and about
shareware as a method of distributing and marketing
software.
o To foster a high degree of professionalism among shareware
authors by setting programming, marketing, and support
standards for ASP members to follow.
o To encourage broader distribution of shareware through
user groups and disk dealers who agree to identify and
explain the nature of shareware.
o To assist members in marketing their software.
o To provide a forum through which ASP members may
communicate, share ideas, and learn from each other.
The newly formed Association of Shareware Professionals worked
together to draft a code of ethics for all present and future
members. This code of ethics included several requirements that
soon became very popular among users (customers), including:
o A member's program (evaluation version) could not be
limited (crippled) in any way. In the true spirit of
Try-Before-You-Buy, users must be able to evaluate all the
features in a program before paying the registration fee.
o Members must respond to every registration. At the very
least they must send a receipt for the payment.
-
o Members must provide technical support for their products
for at least 90 days from the date of registration.
A new system was put in place to help ensure that users were
treated fairly and professionally. If a user was unable to
resolve a problem with a member author then the user could
contact the ASP Ombudsman with their complaint. The Ombudsman
would then try to help resolve the dispute. For more complete
details regarding the Ombudsman, please refer to the "ASP
Ombudsman Statement" below (page 8).
As of March, 1991, the ASP had over 300 author members and almost
200 vendor members, with new members joining every week.
Contacting ASP Members Via CompuServe:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
There is an easy and convenient way to speak directly to many ASP
Members (both authors and vendors). Visit the shareware forum on
CompuServe. Simply type "GO SHAREWARE", "GO SHARE", or "GO
ASPFORUM" from any CompuServe ! prompt.
Here you will be able to talk to the authors of your favorite
shareware programs, learn about other programs, ask questions,
make suggestions, and much more. We'd love to meet you online,
please come visit us today!
Author Address Changes:
~~~~~~~~~~~~~~~~~~~~~~~
People move. Forwarding orders expire. What can you do?
"I got a copy of a shareware program written by an ASP Member.
I sent in the registration fee and the post office returned my
letter saying that it was undeliverable. Now what do I do?"
If the author has moved then chances are very good that you have
an old version of the program. This is another situation that
the ASP can help you to resolve. ASP Members are required to
keep the ASP informed of address changes. If you need to obtain
the current address for a member, simply write to the following
address:
ASP Executive Director
545 Grover Road
Muskegon, MI 49442-9427
U.S.A.
or send a CompuServe message via CompuServe MAIL to ASP Executive
Director 72050,1433. You may also FAX your request to the ASP
Executive Director at 616-788-2765.
END
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